Training sessions Pitching: tips & strategies

Pitching stories to editors is tough and it can be frustrating. After investing a lot of time and effort creating your pitch and contacting editors, you may never receive an answer or feedback to learn what could have worked better. The truth is that editors receive dozens of pitches every day and if you don’t know how to make them stand out, you may end up with a long list of unpublished stories.

Acquiring strategies and tips to improve your pitches will have a positive impact on your daily work and your income.


👇 Scroll down to see the recording videos of the training sessions, the presentations and other resources.

Session I: Pitching is a love affair: Seduce, engage and win publishers’ hearts

👉 Presentations & Resources

📅 Trainer: Toby Moses | Date: 22 October 2020 - 11:00 CEST

Training description: Do you have many story ideas but you don’t know what’s the best strategy to pitch them? In this training, Toby Moses, TV editor at the Guardian, will teach you how to write the perfect pitch email to an editor to increase your chances of getting commissioned.

After exploring how to pitch stories for the different article formats, Toby will explain how to create and tailor your proposal. Using examples of pitches, the attendees will learn the best practices, the essentials of a great pitch and also the common mistakes and pitfalls. Finish this training with a pitching exercise in which you will receive individual feedback from the tutor.

💡 This training will cover: Pitch for different article formats: comment pieces, features and news stories - Turning your idea into a pitch email - The essentials of a great pitch - Advice on making your proposal intriguing and persuasive - Best practice for contacting commissioning editors - How to sell your idea – and yourself - Common mistakes and pitfalls to avoid

Session II: Pitching: expanding to specialised media

👉 Presentations & Resources

📅 Trainer: Charlie Brinkhurst-Cuff | | Date: 5 November 2020 - 10:00 CET

Editors working for the mainstream media receive tons of pitches on a daily basis. This is one of the reasons why many freelancers don’t hear back from editors or receive feedback on their pitches. But there are also new media emerging, that are eager for pitches and operating outside of the major publication’s network. How can freelance journalists prepare an email pitch that stands out? How can they identify new publications beyond the usual suspects to expand their network of commissioning editors and increase the possibility of being published? What is the right approach when pitching to independent and specialised media?

During this session, Charlie Brinkhurst-Cuff, head of editorial at gal-dem, will provide strategies and tips on how to find new commissioning opportunities among independent and specialised media outlets. She will also help you build a pitch that is set to get the attention of editors from niche media.

💡 This training will cover: Mapping independent & specialised news media publications - How to extend your network of commissioning editors - Showcase the gal-dem experience as a news media committed to telling the stories of women and non-binary people of colour - Examples of good and bad pitches.

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