Personal Branding

Recording videos, presentations and resources Personal branding, social media & audience engagement

As the media landscape becomes increasingly competitive, especially in freelance journalism, there is a need to stand out through a personal brand. Building a strong online identity, distributing your work in more innovative ways and developing audience engagement strategies are necessary to get that competitive edge.

A powerful personal brand can help freelance journalists to be perceived as credible and trustworthy, and to stand out above the crowd. This has an impact on the audiences but also on the capacity of getting commissioned freelance assignments.

This track is meant to help freelance journalists understand how personal branding and audience engagement can accelerate their career and have a positive effect on their financial stability.


👇 Scroll down to see the recording videos of the training sessions, the presentations and other resources.

Session I - Personal branding for freelance journalists

📅 Trainer: Abigail Edge | Date: 23 June 2020 - 11:00 CET

As a freelance journalist, one of the things branding can do is increase your 'power' with regards to the institutions you're working with – or want to work with. The bigger audience you have and the bigger your brand, the more negotiating power you have over the kind of stories you produce and the fees you charge for them.

In this one-hour webinar, Abigail Edge will share tips for creating a professional personal brand that reflects both your personality and your career goals to accentuate the value of your work.

This webinar is designed to develop the skills learned in Social Media for Freelance Journalists but will also work as a stand-alone webinar for journalists who are already social media savvy but looking to take their personal brand to the next step.

This training will cover: What is a personal brand? - Why is branding important for freelance journalists? - Exercise: Identifying your niche - Personal branding -Social media overview- Websites & SEO - Professional memberships - Building an audience - Collaborative journalism - Networking - Distribution Lists - Useful branding tools (e.g. IFTTT, Google Analytics, Canva, Moo cards) - Pitfalls and how to avoid them.

👉 Presentations & Resources: Personal branding for freelance journalists

Session II: Social Media for Freelance Journalists

📅 Trainer: Abigail Edge | Date: 24 June 2020 - 11:00 CET

As a freelance journalist, you don't have access to your own marketing department in the same way that most newsrooms do. Fortunately, social media is one of the best ways to help you and your work stand out above the crowd.

In this one-hour webinar, Abigail Edge will share creative ways to create a professional personal brand on social media to show off your strengths and realize your goals. This webinar is suitable for anyone who wants to develop their social media skills, grow their audience and think creatively about their personal brand. Attendees may wish to continue their learning with the follow-up course, Personal Branding for Freelance Journalists.

This training will cover: What is a personal brand? - Why is social media key to a journalist's personal brand? - Exercise: Crafting the perfect social media bio. - Managing your personal brand on Twitter, Facebook, Instagram, LinkedIn, Snapchat, and TikTok. - Useful social media tools (e.g. TweetDeck, Buffer, Later, Pablo).

👉 Presentations & Resources: Social Media for Freelance Journalists

Session III - Audience development and community building for freelance journalists

📅 Tutor: Laura Oliver | Date: 30 June 2020 - 11:00 CET

Whether it’s to tell an under-covered story or to extend your personal brand, freelance journalists are experimenting with launching their own communities and editorial products from newsletters and podcasts to Slack channels and live-streamed events. But how can you build an audience for your new venture? What tools and tactics can you use to turn your audience into a community that feeds your work?

This webinar will equip you with the knowhow to take the next steps in developing an audience and give you ideas for engagement that can be applied throughout your journalism. The training is ideal for freelancers that have an initial idea for a community or editorial product or a running product that can be revamped.

This training will cover: An introduction to several, easy-to-apply audience development tools and processes - Ideas to help you identify target audiences - Best practice online community building techniques to help grow the audience you want - Innovative ways journalists are involving their audience in their work - How to measure success and simple ways to set goals and test new ideas for growing your audience.

👉 Presentations & Resources: Audience development and community building for freelance journalists

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